MEN'S SKINCARE GUIDE: EVERYTHING MEN NEED TO KNOW ABOUT GROOMING & FACIAL CARE

Men's skin is not the same as women's skin - and so, of course, the men’s skincare routines should differ too. The issue here involves more than just the fact that men's skin is far hairier than women's due to the beard. While female skin ranges from normal to oily, dry to blemished, or sensitive, male skin is more robust and is usually oil-prone. That’s why buying the right skincare products for men is essential. In this men’s skincare guide, we’ll give you tips and tricks on how to take care of your skin, including how to cleanse, shave, and moisturise.

Updated the 23rd of April 2025

From BIOTHERM

FOCUS: MEN'S SKIN - A BRIEF OVERVIEW

Men's skin is more robust than women's skin. Thanks to testosterone, men's skin is up to 20% thicker than female skin. The skin-firming structural protein collagen is also arranged to form networks in men's skin, and is therefore more cell-supportive - this also means that the skin loses its elasticity later compared to women’s skin and wrinkles also appear later. What's more, the hydrolipid film is more stable and better supplied with blood, which means that men's skin does not lose moisture or become dry so quickly.

However, men's skin also has fundamentally larger pores, which makes it more susceptible to impurities such as pimples and blackheads. Men's skin is therefore more often blemished or oily than that of women's. That’s why, when choosing the right men’s facial cleanser, you should look for products that are tailored to men, and also tailored to your personal skin type: oily, dry, combination, or normal.

FACIAL CLEANSING FOR MEN BY SKIN TYPE – HOW TO CHOOSE THE RIGHT PRODUCTS

Just like your men’s skincare routine, your facial cleansing products should be tailored to your individual skin type. Here’s a breakdown of what to look for and avoid, based on your skin’s specific needs:

MEN’S FACIAL CLEANSERS FOR OILY SKIN

If your skin has visible pores and a shiny T-Zone (forehead, nose, and chin), you likely have oily skin. The good news? Oily skin tends to show signs of aging later, but the downside is increased blemishes: acne, blackheads, whiteheads, and excess sebum.

Reaching for harsh cleansers when you have oily skin may seem logical, but it's the wrong thing to do. The skin gets out of balance due to the drying effect of the cleansing products. As a result, your skin reacts by increasing oil production, making it even shinier. Instead, if you have oily skin, you should use a mild, mattifying men’s facial cleanser, such as T-Pur Cleanser. This facial cleanser for oily skin clarifies, regulates sebum production, and absorbs oil from the skin's surface thanks to volcanic rock

MEN’S FACIAL CLEANSERS FOR BLEMISHED SKIN

Blemished and acne-prone skin here, the pores are also enlarged and, in most cases, clogged. This means that the excess sebum cannot drain away. This encourages the formation of pimples. In terms of cleansing, it must also be a gentle but effective clarifying cleanserthat reduces acne, cleans and unclogs pores. The T-Pur Cleanser is also suitable for cleaning the pores.

MEN’S FACIAL CLEANSERS FOR COMBINATION SKIN

If you have slightly oily skin and normal or dry skin at the same time, your skin type is called combination skin. The challenge here is to simultaneously remove excess oil and moisturize the skin. For your skin type, a refreshing facial cleanser for men that cleanses and regenerates is suitable — such as the refreshing Aquapower Cleanser. It’s ideal for maintaining balance and supporting your skin’s natural barrier.

MEN’S FACIAL CLEANSERS FOR NORMAL SKIN

If you can't identify your skin type in the above descriptions, you have normal skin: the easiest skin type to care for. Still, you’ll want to avoid harsh ingredients so that your skin does not get damaged or dry out. The gently exfoliating Basics Line Cleanser cleanses skin gently. It’s pH-neutral, and leaves your skin clean, comfortable and ready for shaving.

SHAVING TIPS FOR MEN – HOW TO PREVENT RAZOR BURN AND GET A SMOOTH FINISH

For many men, shaving is a daily ritual in their morning grooming routine. But if done incorrectly, it can lead to irritation, razor bumps, and dry skin. A well-done men’s shaving routine starts before you pick up the razor — facial cleansing should always take place before shaving. This is the perfect way to prepare your face for shaving, regardless of whether you prefer a wet shave or an electric razor. Since every shave can irritate the skin, you should always use a mild shaving foam — again, with a product that suits your skin type!

Our Biotherm Shaving Foam is suitable for all skin types, and it effectively prevents razor burn, redness, and shaving cuts. It protects the skin barrier with aloe vera and Biotech Plankton™ and ensures a well-cared-for complexion after shaving.

Application tip: lather your face thoroughly and then shave in the direction of hair growth, to avoid pimples and skin irritation. Then rinse the face with warm water.

Shaving tip: change the razor blades or the razor regularly. If you shave every day, you should replace the razor blade after two weeks at the latest.

After shaving, treat your skin to post-shave care with an aftershave to refresh and hydrate your skin. Struggling with razor burn? Use a razor burn soothing aftershave for relief. If not, opt for a soothing, alcohol-free aftershave balm to prevent shaving irritation.

The last step: facial care for clear skin

After shaving and to finish the skincare routine for men, you should hydrate your face with a men’s moisturizer every day. After all, the skin on the face is probably the most exposed part of the body. Formulated with Biotech Plankton™ and vitamins, Aquapower Advanced Gel by Biotherm Homme protects your skin from the elements and gives it the ability to regenerate.

TIPS FOR FACIAL CLEANSING AND SKIN CARE FOR MEN

• Pat dry instead of rubbing: the skin on your face will thank you for this gentler way of drying it.
• Peeling treatment: apply a micro-peeling treatment to your skin once or twice a week to exfoliate skin and get rid of dead skin cells, as well as stimulate the blood circulation. Your skin will thank you with a clearer complexion!
• Sun protection: you can prevent premature aging of the skin with the right sun protection. UV radiation damages your skin and can cause irreversible changes in your skin cells. You can avoid this with an SPF day cream.
• Healthy lifestyle: a healthy lifestyle is also good for your skin. Cytotoxins, such as alcohol and nicotine, damage your skin just as much as lack of sleep or stress. A balanced diet with lots of vitamins and sufficient water intake will improve your skin appearance from the inside.

The Best Anti-Aging Skincare Routine for Women Over 50

As you approach 50 and beyond, your skin naturally loses firmness and glow. Hormonal changes from menopause means collagen production goes down, dryness increases, and skin sagging starts setting in. More wrinkles and fine lines start to appear.

But only 20% of the signs of aging are inevitable – you can act on the rest.

A healthy lifestyle coupled with the right skincare routine can reduce the skin concerns that women over 50 struggle with. You don’t need a 100-step skincare routine to look and feel good – a simple five-step routine using the most effective ingredients will go a long way:

1. Cleanse your face and neck twice daily with a gentle cleanser (eg. Aquasource Hydra Barrier Cleanser)
2. Use an all-in-one anti-aging serum made for mature skin (eg. Life Plankton Regenerating Serum)
3. Follow up with a moisturizer that has built-in SPF (eg. Blue Peptides Uplift Cream SPF30)
4. Reapply your sun protection throughout the day (with Waterlover Face Sunscreen)
5. Use a retinol-based serum in the evening for skin resurfacing (eg. Blue Retinol Night Serum)

And that’s it! Just five simple steps will give you glowy, firm skin. Keep reading for a detailed breakdown of what skincare ingredients to look for and tips for application.

The ultimate 5-step anti-aging skincare routine for women over 50

Step 1. Gently cleanse your face and neck with a cream cleanser

Cleansing your skin is an essential first step to any skin routine – especially for mature skin. Cleansing washes away impurities, prevents buildup, and most importantly, preps your skin for anti-aging treatments and hydration. Cleansing improves the efficacy of any follow up products, since they can penetrate your skin properly.

For this reason, we recommend double cleansing your skin in the evening if you wear makeup.

What is double cleansing?

You first wash off your makeup with a makeup removing cleanser. If you’re wearing heavier makeup, opt for an oil-based cleanser. For light makeup, you can use a micellar water – a rinse-free convenient cleanser that has tiny oil particles called micelles that lift away impurities.

Then, once your complexion is makeup-free, follow up with a gentle cleanser to wash away impurities without stripping your skin.

In the morning, you can either cleanse once with a gentle cleanser. If you have dry skin, you can also splash your face with warm water in the morning if you’ve cleansed the night before.

Now that your skin is clean, you’re ready to move on to the next step – preventing wrinkles, dark spots, and dullness with anti-aging serums and treatments.

Step 2. Use anti-aging serums with healing active ingredients

The right serum can be one of the most effective additions to your skincare routine. The best face serum for over 50 will be concentrated with nutrient-rich actives, minerals, and phytonutrients that target your skin concerns.

If you want to treat a loss of firmness and dullness, go for our Life Plankton Regenerating Serum infused with Biotech Plankton™, a natural living ingredient that increases skin’s bounce, radiance, and tonicity.

It promotes skin cell regeneration, which is essential for getting that dewy, supple look when you’re over 50.

Apply to your face and neck every morning for more radiant, luminous skin. Our studies show that 83% of women noticed a more smooth skin texture after use.

In the evening, apply our anti-aging powerhouse Blue Retinol Night Serum. Retinol is one of the top skincare products for aging – its renowned for fighting wrinkles and clinically proven to improve skin texture and correct tone uniformity.

Blue Retinol specifically has a 2x higher efficacy rate than Pure Retinol, according to findings from our clinical study of 49 women after 4 months. It reduces the appearance of fine lines and wrinkles fast.

Step 3. Hydrate, hydrate, hydrate

Hydration is key to maintaining soft, supple skin and preventing dullness. Moisturize both day and night with an anti-aging face cream after cleansing and applying your treatments and serums.

In the morning, opt for a moisturizer with built-in SPF protection. Sun damage is one of the main causes of accelerated aging. It contributes to dark spots, wrinkles, and fine lines. Protecting your skin around-the-clock with at least SPF 30 will help slow down the signs of aging and prevent future damage.

Our Blue Peptides Uplift Cream SPF30 not only has SPF 30 built-in, it’s also infused with Biotech Plankton™ that’s rich in 35 nutrients that promote collagen production. That translates to firmer, more radiant (and protected) skin.

If you have especially dry skin with rough and flaky patches, double up on the hydration by first starting with our Aqua Bounce Super Concentrate – a moisturizing serum powered by hyaluronic acid. This powerful ingredient is the go-to for treating dry skin and reducing water loss.

Apply this concentrate after cleansing and before applying other serums or moisturizers for maximum efficacy.

What about your evening skincare routine? You can go for a richer moisturizer that will continue to work its magic while you sleep. The Blue Peptides Uplift Night Cream is a luxurious-feeling night moisturizer that deeply replenishes the skin. Maximum hydration is essential for mature skin, especially when you’re using active anti-aging ingredients, such as Blue Retinol, in your routine.

The Night Spa has an ultra-rich, leave-on texture that feels so good as the last step of your skincare routine.

Step 4. Give your skin some TLC with weekly masks

Once or twice a week, you can give your skin to some extra TLC with a mask treatment. Here you can incorporate Vitamin C, a powerful antioxidant that makes your skin glow, reduces dullness and improves signs of aging.

The Aqua Glow Flash Mask is infused with the combination of Vitamin C and the Life Plankton we mentioned earlier – a powerhouse duo that intensely hydrates and brightens after one application

Step 5. Protect your skin from sun damage

Getting sun damage from UV exposure is one of the fastest ways to age your skin. It causes sun spots and wrinkles. You not only need to apply SPF in the morning before you go out, but reapply every 2 hours throughout the day for maximum protection.

Take a face sunscreen with you on-the-go, such as the Waterlover Face Sunscreen SPF 50+. Its formulated with our potent photostable filtering technology, the antioxidant niacinamide, and our Biotech Plankton™. All excellent anti-aging ingredients and high protection against UVA and UVB damage.

And that’s it! Follow this step-by-step skincare guide for women over 50 and you’ll be on the right path to improve your skin texture and prevent the appearance of dark spots, fine lines, and wrinkles.