Il benessere della pelle prescinde dal genere: anche la cute maschile ha bisogno di attenzioni costanti, per preservare la sua naturale bellezza. Recentemente sempre più uomini hanno acquisito questa consapevolezza, iniziando ad applicare sulla propria pelle detergenti, sieri, creme, maschere viso e prodotti per la cura della barba. La skincare maschile, esattamente come quella femminile, si riassume in tre semplici passaggi:

• detersione ed esfoliazione;
• idratazione;
• protezione solare.

Una beauty routine efficace quindi parte sempre dalla pulizia del viso. Ma come si differenzia la detersione della pelle maschile, da quella della cute femminile? Vediamolo nei prossimi paragrafi.

Differenze tra la pelle maschile e femminile

Prima di parlare nel dettaglio dei prodotti e dei passaggi che compongono la pulizia del viso maschile, è necessario elencare le innumerevoli differenze tra le pelle degli uomini e delle donne. La secrezione costante di ormoni androgeni ha reso la cute maschile:

• più spessa, robusta e resistente rispetto a quella di una donna;
• più ricca di elastina e collagene. La presenza maggiore di queste sostanze rallenta anche i processi d’invecchiamento. Quindi la pelle di un uomo inizia solitamente a riempirsi di rughe, macchie e segni d’espressione più tardi rispetto a quella delle donne;
• naturalmente più grassa di quella femminile, perché il numero e la grandezza delle ghiandole sebacee e pilifere è nettamente superiore. Per questo spesso la pelle di uomo è più comedogenica.

La frequente rasatura, inoltre, può rendere la pelle dell’uomo più secca e sensibile, specie nella zona delle guance e del mento.

La pulizia del viso maschile

La pulizia del viso maschile si compone di due passaggi fondamentali:

• la detersione, da effettuare quotidianamente due volte al giorno, al mattino e alla sera;
• l’esfoliazione, da eseguire una volta a settimana, preferibilmente alla sera, quando la pelle è più reattiva e quindi pronta a rinnovarsi.

Quindi, non si differenzia da quella della donna tanto per i passaggi, quanto per la tipologia di prodotti usati, pensati per le specifiche esigenze della cute maschile, a seconda che sia secca, normale, mista, grassa o a tendenza acneica. A ogni tipo di pelle corrisponde il suo prodotto ideale per la detersione, che non dovrà quindi essere mai eseguita con un normale sapone per le mani, troppo aggressivo per la cute del volto. Gli esperti Biotherm hanno pensato quindi al detergente viso purificante T-PUR NETTOYANT, un prodotto nato per contrastare l’effetto "lucido". L’umidità, il caldo, lo stress e un’alimentazione ricca di zuccheri semplici e grassi può alterare la produzione di sebo, rendendo la cute maschile ancora più grassa. L’estratto di alga marina e lo zinco riducono il sebo in eccesso, mentre la perlite minerale assorbente contrasta l'umidità, per una pelle più pura, pulita e dall’aspetto sano. Per chi necessita di un trattamento più intenso, Biotherm ha ideato il FORCE SUPREME CLEANSER, un detergente levigante istantaneo, che esfolia e pulisce delicatamente la pelle in un solo passaggio.

Come usare il detergente viso

Qualsiasi sia il prodotto Biotherm scelto, sarà necessario:

• inumidire la pelle del viso;
• prendere una piccola quantità di prodotto;
• applicare il gel detergente sul volto con movimenti circolari, evitando la zona oculare;
• risciacquare con abbondante acqua e asciugare il viso tamponandolo per non irritarlo.

Dopo la pulizia viso, la pelle sarà pronta per la rasatura o per ricevere i trattamenti successivi.

The Best Anti-Aging Skincare Routine for Women Over 50

As you approach 50 and beyond, your skin naturally loses firmness and glow. Hormonal changes from menopause means collagen production goes down, dryness increases, and skin sagging starts setting in. More wrinkles and fine lines start to appear.

But only 20% of the signs of aging are inevitable – you can act on the rest.

A healthy lifestyle coupled with the right skincare routine can reduce the skin concerns that women over 50 struggle with. You don’t need a 100-step skincare routine to look and feel good – a simple five-step routine using the most effective ingredients will go a long way:

1. Cleanse your face and neck twice daily with a gentle cleanser (eg. Aquasource Hydra Barrier Cleanser)
2. Use an all-in-one anti-aging serum made for mature skin (eg. Life Plankton Regenerating Serum)
3. Follow up with a moisturizer that has built-in SPF (eg. Blue Peptides Uplift Cream SPF30)
4. Reapply your sun protection throughout the day (with Waterlover Face Sunscreen)
5. Use a retinol-based serum in the evening for skin resurfacing (eg. Blue Retinol Night Serum)

And that’s it! Just five simple steps will give you glowy, firm skin. Keep reading for a detailed breakdown of what skincare ingredients to look for and tips for application.

The ultimate 5-step anti-aging skincare routine for women over 50

Step 1. Gently cleanse your face and neck with a cream cleanser

Cleansing your skin is an essential first step to any skin routine – especially for mature skin. Cleansing washes away impurities, prevents buildup, and most importantly, preps your skin for anti-aging treatments and hydration. Cleansing improves the efficacy of any follow up products, since they can penetrate your skin properly.

For this reason, we recommend double cleansing your skin in the evening if you wear makeup.

What is double cleansing?

You first wash off your makeup with a makeup removing cleanser. If you’re wearing heavier makeup, opt for an oil-based cleanser. For light makeup, you can use a micellar water – a rinse-free convenient cleanser that has tiny oil particles called micelles that lift away impurities.

Then, once your complexion is makeup-free, follow up with a gentle cleanser to wash away impurities without stripping your skin.

In the morning, you can either cleanse once with a gentle cleanser. If you have dry skin, you can also splash your face with warm water in the morning if you’ve cleansed the night before.

Now that your skin is clean, you’re ready to move on to the next step – preventing wrinkles, dark spots, and dullness with anti-aging serums and treatments.

Step 2. Use anti-aging serums with healing active ingredients

The right serum can be one of the most effective additions to your skincare routine. The best face serum for over 50 will be concentrated with nutrient-rich actives, minerals, and phytonutrients that target your skin concerns.

If you want to treat a loss of firmness and dullness, go for our Life Plankton Regenerating Serum infused with Biotech Plankton™, a natural living ingredient that increases skin’s bounce, radiance, and tonicity.

It promotes skin cell regeneration, which is essential for getting that dewy, supple look when you’re over 50.

Apply to your face and neck every morning for more radiant, luminous skin. Our studies show that 83% of women noticed a more smooth skin texture after use.

In the evening, apply our anti-aging powerhouse Blue Retinol Night Serum. Retinol is one of the top skincare products for aging – its renowned for fighting wrinkles and clinically proven to improve skin texture and correct tone uniformity.

Blue Retinol specifically has a 2x higher efficacy rate than Pure Retinol, according to findings from our clinical study of 49 women after 4 months. It reduces the appearance of fine lines and wrinkles fast.

Step 3. Hydrate, hydrate, hydrate

Hydration is key to maintaining soft, supple skin and preventing dullness. Moisturize both day and night with an anti-aging face cream after cleansing and applying your treatments and serums.

In the morning, opt for a moisturizer with built-in SPF protection. Sun damage is one of the main causes of accelerated aging. It contributes to dark spots, wrinkles, and fine lines. Protecting your skin around-the-clock with at least SPF 30 will help slow down the signs of aging and prevent future damage.

Our Blue Peptides Uplift Cream SPF30 not only has SPF 30 built-in, it’s also infused with Biotech Plankton™ that’s rich in 35 nutrients that promote collagen production. That translates to firmer, more radiant (and protected) skin.

If you have especially dry skin with rough and flaky patches, double up on the hydration by first starting with our Aqua Bounce Super Concentrate – a moisturizing serum powered by hyaluronic acid. This powerful ingredient is the go-to for treating dry skin and reducing water loss.

Apply this concentrate after cleansing and before applying other serums or moisturizers for maximum efficacy.

What about your evening skincare routine? You can go for a richer moisturizer that will continue to work its magic while you sleep. The Blue Peptides Uplift Night Cream is a luxurious-feeling night moisturizer that deeply replenishes the skin. Maximum hydration is essential for mature skin, especially when you’re using active anti-aging ingredients, such as Blue Retinol, in your routine.

The Night Spa has an ultra-rich, leave-on texture that feels so good as the last step of your skincare routine.

Step 4. Give your skin some TLC with weekly masks

Once or twice a week, you can give your skin to some extra TLC with a mask treatment. Here you can incorporate Vitamin C, a powerful antioxidant that makes your skin glow, reduces dullness and improves signs of aging.

The Aqua Glow Flash Mask is infused with the combination of Vitamin C and the Life Plankton we mentioned earlier – a powerhouse duo that intensely hydrates and brightens after one application

Step 5. Protect your skin from sun damage

Getting sun damage from UV exposure is one of the fastest ways to age your skin. It causes sun spots and wrinkles. You not only need to apply SPF in the morning before you go out, but reapply every 2 hours throughout the day for maximum protection.

Take a face sunscreen with you on-the-go, such as the Waterlover Face Sunscreen SPF 50+. Its formulated with our potent photostable filtering technology, the antioxidant niacinamide, and our Biotech Plankton™. All excellent anti-aging ingredients and high protection against UVA and UVB damage.

And that’s it! Follow this step-by-step skincare guide for women over 50 and you’ll be on the right path to improve your skin texture and prevent the appearance of dark spots, fine lines, and wrinkles.